Your stories deserve
to be heard
Herald is an AI agent that perceives the media landscape, crafts the narrative, and delivers the pitch — then measures what happened and gets smarter. You set the strategy. Herald operates.
Trusted by communications teams at
Good morning, Sarah.
Friday, Feb 13 · 3 approvals · 2 urgent
TechCrunch published a feature on Acme’s new AI product. 3 of your target journalists shared it.
WSJ reporter seeking sources on AI governance. Deadline: 4h.
Bloomberg reporter covering AI trends. Beat alignment: 94%.
Q4 growth data + market expansion
CEO thought leadership on AI
Follow-up pitch to Sarah Chen at Forbes — personalized Q4 growth angle.
ChatGPT updated — you moved from #5 to #3 for “best developer tools.”
PR hasn't changed in decades.
The world it operates in has.
The media landscape moves in hours. Journalists change beats mid-quarter. LLMs are forming opinions about your brand right now — with no input from you. Your competitor just landed a TechCrunch feature while your team was assembling a media list in a spreadsheet.
The gap isn't your story. The gap is the machinery between having something worth saying and getting it heard.
One loop. Always running.
Every PR professional runs the same cycle: perceive, strategize, create, deliver, measure, learn. Herald runs it at machine speed — and every rotation makes the next one sharper.
See everything
500K+ news sources, social platforms, podcasts, newsletters, and LLM outputs — monitored in real time. Not just mentions. Narrative frames. Sentiment trajectories. Competitive signals. Opportunities forming before anyone else sees them.
Find the angle
The agent identifies trending topics your brand can own, journalists seeking sources, gaps in competitor coverage — then builds a plan with the right story, right targets, and right timing. You approve the strategy. Herald builds the playbook.
Craft the narrative
Pitches, press releases, talking points, op-eds — generated in your brand voice. Every piece personalized to the recipient: their beat, their recent work, their preferences. Not a mail merge. A conversation starter.
Reach the journalist
Smart sequencing with personalized follow-ups, sent at optimal times, tracked to the open. Exclusives negotiated. Source requests answered within the deadline. Nothing goes out without your approval until you say otherwise.
Prove the impact
Coverage tracked across media and LLM outputs. Message pull-through scored. Website traffic attributed. Share of voice calculated against competitors. PR finally has a scorecard your CFO will read.
Get smarter
Herald remembers which angles landed, which journalists responded, which timing performed, which subject lines opened. Every cycle sharpens the next. After six months, Herald knows your media landscape better than any new hire could in years.
Not a dashboard. A colleague.
Herald doesn't wait to be asked. It shows up with a briefing, works alongside you all day, and reports back with results.
LLM reputation monitoring
Track how ChatGPT, Gemini, Claude, Perplexity, and Grok describe your brand. Detect misinformation. Measure your position in AI-generated recommendations. This is the new surface area — and no one else is watching it.
Always-on perception
Real-time monitoring across news, social, broadcast, podcasts, newsletters, and LLM outputs. Not just mentions — narrative frames, sentiment trajectories, competitive signals, and emerging opportunities.
Intelligent outreach
Hyper-personalized pitches built from journalist profiles, recent work, and historical response patterns. Smart sequencing. A/B tested subject lines. Every pitch earns its send.
Journalist intelligence
Living profiles for every journalist — beat, interests, recent articles, social signals, responsiveness score, preferred pitch style. Herald knows when they’re working on a story before it publishes.
Crisis detection & response
Automatic detection of mention spikes, sentiment shifts, and viral spread. Instant situation briefing. Draft holding statements and response frameworks generated in minutes — not hours.
Attribution that holds up
Message pull-through rates. Coverage-to-traffic attribution. LLM share of voice alongside traditional media. Campaign-level ROI. The numbers your CFO actually wants to see.
Built on beliefs about how
agents should work.
Human-on-the-loop, not in the loop
You set the strategy and approve what matters. Herald handles everything else. The approval gates are real — nothing goes out without your sign-off until you grant that trust. Your judgment is irreplaceable. Your time on mechanical tasks is not.
Memory is the moat
Herald remembers every interaction, every journalist preference, every pitch that landed, every angle that fell flat. This memory compounds. After six months, the advantage is measurable. After a year, it’s structural. After two, it’s irreplaceable.
Closed-loop learning
Every action produces data. Every outcome sharpens the next decision. Which pitches convert. Which journalists respond to what. Which timing works. This isn’t a static tool — it earns its intelligence through use.
Honest measurement or nothing
PR has survived on impressions and advertising value equivalency for too long. Herald tracks message pull-through, attributes web traffic to specific coverage, and measures LLM visibility alongside traditional media. If it can’t be measured, we’ll say so.
Wake up to clarity.
Herald delivers a daily briefing before your first coffee. Not a wall of data. A concise picture of what happened, what matters, and what's next.
The world is forming opinions
about your brand right now.
Join the companies using Herald to take control of their narrative. Early access is limited.